{"id":242466,"date":"2023-06-22T12:22:20","date_gmt":"2023-06-22T12:22:20","guid":{"rendered":"https:\/\/www.abrihosting.cz\/?p=242466"},"modified":"2023-06-22T12:22:44","modified_gmt":"2023-06-22T12:22:44","slug":"proc-zvazit-rebranding","status":"publish","type":"post","link":"https:\/\/www.abrihosting.cz\/en\/proc-zvazit-rebranding\/","title":{"rendered":"Pro\u010d zv\u00e1\u017eit rebranding?"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"<p>Samotn\u00fd proces rebrandingu je strategick\u00fdm rozhodnut\u00edm, kter\u00e9 m\u016f\u017ee m\u00edt v\u00fdznamn\u00fd dopad na \u00fasp\u011bch podniku. Rebranding znamen\u00e1 p\u0159edefinov\u00e1n\u00ed firemn\u00ed identity, co\u017e m\u016f\u017ee zahrnovat zm\u011bnu n\u00e1zvu, loga, vizu\u00e1ln\u00edho stylu a celkov\u00e9ho vn\u00edm\u00e1n\u00ed zna\u010dky. P\u0159i spr\u00e1vn\u00e9m proveden\u00ed m\u016f\u017ee rebranding p\u0159in\u00e9st mnoho v\u00fdhod, jako je zv\u00fd\u0161en\u00ed pov\u011bdom\u00ed o zna\u010dce \u010di p\u0159il\u00e1k\u00e1n\u00ed nov\u00fdch z\u00e1kazn\u00edk\u016f.<\/p>","protected":false},"author":1,"featured_media":242467,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[16],"tags":[],"class_list":["post-242466","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-novinky"],"acf":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/www.abrihosting.cz\/wp-content\/uploads\/2023\/06\/REBRANDING-abri-hosting.svg","_links":{"self":[{"href":"https:\/\/www.abrihosting.cz\/en\/wp-json\/wp\/v2\/posts\/242466","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.abrihosting.cz\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.abrihosting.cz\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.abrihosting.cz\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.abrihosting.cz\/en\/wp-json\/wp\/v2\/comments?post=242466"}],"version-history":[{"count":3,"href":"https:\/\/www.abrihosting.cz\/en\/wp-json\/wp\/v2\/posts\/242466\/revisions"}],"predecessor-version":[{"id":242473,"href":"https:\/\/www.abrihosting.cz\/en\/wp-json\/wp\/v2\/posts\/242466\/revisions\/242473"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.abrihosting.cz\/en\/wp-json\/wp\/v2\/media\/242467"}],"wp:attachment":[{"href":"https:\/\/www.abrihosting.cz\/en\/wp-json\/wp\/v2\/media?parent=242466"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.abrihosting.cz\/en\/wp-json\/wp\/v2\/categories?post=242466"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.abrihosting.cz\/en\/wp-json\/wp\/v2\/tags?post=242466"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}